Boost Sales with Data Analytics
Today, companies focus marketing efforts on reaching their target audience through targeted communication and sales processes, increasingly customizing and improving the individual customer experience.
In a competitive and global market, the speed with which products/services are offered and promotional/advertising actions are executed is critical. Technology developments such as artificial intelligence and predictive analytics are reshaping and simplifying marketing initiatives.
Most companies conduct market research, which provide strategic guidance on improving the customer experience and customizing content.
However, predictive analytics technology takes these activities to the next level.
Let’s see how Genialcloud helps your business develop sales.
The Self-Service Business Intelligence Cloud Solution to identify, interpret and share business information. Customized dashboards and reports, multi-dimensional analysis, and predictive modelling, to extract the most relevant insights from any data source.
How does sales forecasting help your business?
Sales forecasts allow companies to identify potential issues or risks and design appropriate corrective actions to mitigate them.
Build effective marketing strategies to support sales
Data analysis allows you to improve marketing performance with a consequent increase in sales.
Demographic data combined with psychographic and behavioral data, such as how each customer uniquely uses your service or platform, website or mobile app can offer critical insights into your customers. This type of information can be obtained from social media, website analytics, surveys and focus groups. When combined, your predictive analytics model will create segmented groups more accurately than it would individually.
With the information you get from your advanced segmentation strategy, you’ll be able to define buyer personas, which can be used to drive sales and conversions.
Using persona and customer segmentation, you will be able to implement a more advanced automation strategy, increasing profitability.
Marketers who use Genialcloud predictive analytics to improve their strategies report higher ROIs.
Genialcloud predictive analytics offer insights into when customers may abandon your product/service based on their behavior. You can implement targeted and automated responses to prevent this from happening and provide them with incentives to stay.
Qualified leads are more likely to convert to customers, and you need to prioritize them, but if you allow those contacts to get lost in your CRM database, you may miss your opportunity.
Based on predictive analytics, you can improve the lead scoring system.
You can target them with targeted marketing campaigns and more expensive acquisition strategies because they’re more likely to convert.